Resources Library by ANA

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002

Authors: Michel Ladet, Ung Song

Company: RISC International (Europe) SA

December 1, 2002

Birds of a feather phone together

The fast development of mobile telephony in many countries has surprised many forecasters. However based on the results presented here we believe that using a value-based approach could have reduced the gap between projections and market reality ...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Michael Bjorn, Michel Ladet

June 15, 1998

New cultural maps for the 90's

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Larry Hasson, Michel Ladet

Company: RISC S.A.

September 1, 1994

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research

Authors: Michel Ladet, François Montrelay

Company: RISC International (Europe) SA

June 15, 1993